Become a Tough Dog Dealer
Overland Imports is New Zealand's authorised importer of Tough Dog 4WD suspension. We're building a nationwide network of workshops who can supply, fit and stand behind the product.
Territories we're looking to fill
We're actively seeking dealers in the following areas. Priority territories are where demand is currently outstripping local supply.
What we look for in a dealer
- A workshop with the equipment and skill to fit suspension properly — we're not taking on retail-only stockists
- Showroom space to display the range, so customers can see and handle the product before they buy
- A genuine enthusiasm for 4WD touring and overlanding, and the knowledge to match a setup to how a vehicle is actually used
- Working knowledge of New Zealand's LVV requirements
- A willingness to hold an agreed level of stock
- A commitment to standing behind the product and looking after the customer
Dealer enquiries — common questions
What does it cost to become a dealer?
There's no joining fee. We'll discuss an opening stock order and trade terms based on your business and territory.
Do I need to hold stock?
A working level of fast-moving stock helps you turn enquiries into sales, but we ship nationwide quickly for anything you don't hold.
Do you offer territory exclusivity?
We look at territory coverage case by case, based on population, existing dealers and the commitment involved. Talk to us about your area.
What support do I get?
Trade pricing, fitment data across the full range, product training, marketing assets and direct technical support from us.
Do I need to be a workshop?
Yes. We're looking for workshops that can fit suspension properly, with showroom space to display the range so customers can see and handle the product. We're not taking on retail-only stockists.